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Clock Is Ticking for Free Windows 10 Upgrade

May 10, 2016


Microsoft last week announced that Windows 10 was running on 300 million PCs and reminded customers that its free upgrade offer would end July 29. After that date, the price to upgrade to Windows 10 Home will be US$119.


"We're pleased to see Windows 10 become one of the largest online services in less than a year," said Yusuf Mehdi, corporate VP of Microsoft's Windows and Devices Group.


Windows 10 services, including apps such as Photos, Groove Music, Movies & TV and Universal Windows Platform apps like Facebook and Instagram, are getting better and many more will be "coming in the upcoming Windows 10 Anniversary Update this summer," he added.


To upgrade, consumers just need to accept Windows 10 when the pop-up window appears on their desktops.


On Track

Windows 10 "is moving much faster than any previous OS update," said Steve Kleynhans, a research VP at Gartner. It's "proceeding pretty much as we expected, and by July 29 they should be somewhere just shy of 400 million devices."


Microsoft's goal was to have 1 billion Windows 10 users within two to three years of Windows 10's launch, and "I don't think they will have any trouble hitting the target based on the level of acceptance we are seeing so far," he told TechNewsWorld.


"The question isn't whether Microsoft will hit 1 billion, but whether it happens in three years or closer to two," Kleynhans said.


It's in the company's interest get users to upgrade.


"Microsoft obviously wants to reduce its operating costs, and supporting old operating systems is a high-cost obligation," pointed out Mike Jude, program manager atStratecast/Frost & Sullivan.



Down to Business

The upgrade likely has been mainly on consumer PCs, as it "comes with a number of strings that

may not be suitable for businesses," Kleynhans noted.


"Companies can't just roll out a new OS; it takes months to build expertise, do appropriate testing and engineer a new environment," he added. It may take a year or more to perform the updates once a business begins deployment.


"We're seeing the early phase of enterprise adoption, with 83 percent of our enterprise customers in active trials today," a Microsoft spokesperson said in comments provided to TechNewsWorld by company rep Lenette Larson. "There are positive early signals from customers with proof of concepts."


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